This is especially true for small or local businesses, so you should definitely sit up and take note if you own one! Having a lot of Google reviews can lead to a higher proportion of sales It shows you care about your customers – Engaging with and responding to reviews tells customers you value their opinion 4. Having Google reviews is a way to talk with your clients. Seeing a handful of positive reviews (that are recent!) can be a game changer.

Establish Trust in Potential CustomersĪs people read Google reviews, they’re essentially trying to decide whether they trust you – or if they should move on to check your competitors’ offerings. Or at least get you closer to ranking on top for your most relevant keywords. Improve your search engine ranking – Google loves businesses that engage with their customers and good reviews will push you to the top of the results. Benefits of Having Google ReviewsĪs more and more people are using Google before they even consider buying from a business, it pays off to pay attention to the number of reviews you have there.īut did you know that your star rating and number of reviews can also impact your SEO score? 1. In many cases, your Google reviews are going to be the first impression potential customers have of you because Google search results present them automatically.īecause people do search for your business online. The importance of having a good rating on Google is underlined especially for:

Google reviews are playing an ever more important role in telling the world that you’re a trustworthy business who provides a top quality product or service.

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